When movie trailer distributor Preview Networks asked Novasa to craft a brand new app for iPhone and iPod touch, the vision was crystal clear: to design the ultimate app for European movie lovers.

In order to reach that goal, two equally important elements were needed: a great and user friendly application, and just as importantly, quality up-to-date content. The latter was offered in spades in the form of Preview Networks' content feed. With movie trailers and clips available for 10 different countries, it was possible to develop a completely localised application, with the app and its content automatically adapting according to the user's nationality.

In addition to film trailers, the app features an "Extras" section with exclusive red carpet coverage and interviews, plus a cinema showtimes feature, allowing users in supported countries* to view listings for local cinemas. The cinema searches can be performed according to the users current location, or simply by selecting a search area on a map. Filmtrailer also has social networking built-in, with support for sharing your favorite videos on Facebook and Twitter. Additionally, iPod touch owners will appreciate the download feature, allowing you to download videos for when you are offline.

Design-wise, the goal was to create a distinct visual style, while making a user interface that adheres stictly to Apple's guidelines. The result is a truly lickable and polished design that provides a familiar but original look, while staying out of the way of the real star of the show: the movies.

"Working with Novasa has been an extremely pleasant experience," says Mikael Breinholst, Product Manager at Preview Networks, "We worked in close collaboration to marry app and service, resulting in what we believe is a truly world-class offering. Furthermore, Novasa's extensive knowledge of the iPhone environment has enabled us to tailor our backend systems to take full advantage of mobile apps".

The critical reception has been nothing short of incredible, with an average rating of 4 out of 5 stars on the App Store, and the honor of being featured by Apple in their "New and Noteworthy" section. More than 500,000 downloads later, Filmtrailer is just getting started as the premier iPhone app for movie lovers.